Repurposing content can possibly be the most cost effective and efficient technique online content creators can use to save time. Think about refurbishing furniture. You have furniture at home that you loved when you first bought it. You use it, love it, and make memories. Then it just sits there. It collects dust, but you remember how important it was to you. So, you renew it, give it a splash of color, and let your visitors enjoy it all over again.
That is exactly what repurposing your content is like, but with a few more benefits of course. Taking the content you have already developed and building on that creativity results in a priceless investment for your business–with little additional effort.
There are things I consistently encourage you to do for your online business–Be Strategic, Be Smart, and most of all know your why. Getting your content into more hands–and in front of more of your target audience–will result in advantages that a one-time post cannot deliver. Let me explain.