You may think that because you work behind a screen that your brand is not important. That couldn’t be farthest from the truth. You have a brand, a purpose, and a business to promote. Clients are always watching! How people view your business is directly related to how you portray yourself. What follows are 5 key steps to build a tribe around your brand of raving fans.
“It’s important to realize that brand is much more than a logo and slogan. A brand is who your company is: how you function and make decisions.” -Joanna McFarland, Co-founder of HopSkipDrive
When you understand this, you will then understand that what you do in the public eye anywhere, affects your business in one way or the other. Therefore, what you want to do is to cultivate a “tribe” surrounding your brand that will be loyal and that will tell others about your brand.
Before I proceed, I want to share something with you. Some of you may think that building a tribe around your brand just won’t happen. Maybe you are just developing your brand or have a small business and think that it just isn’t possible. Building a group of people who want to support your brand is possible for YOU. It only takes work, and if you have gotten this far, then chances are you already know what hard work is. Get your notebook or planner out, and begin building an awesome tribe around YOUR brand.