It is no secret, Tailwind has their finger on the pulse of everything related to Pinterest. The two brands are closely related and spend a great deal of time communicating with one another. As a social media marketer, I appreciate that Tailwind works so hard to bring us, their users, Pinterest marketing best practices so we can leverage both platforms to best of our abilities.
Today, Tailwind hosted a lengthy live broadcast with Pinterest and was able to get answers to our burning questions related to current marketing best practices on Pinterest. It was a long meeting, so I’ve distilled down the key points for your ease of consumption.
Don’t forget, Pinterest management is a service that we provide to bloggers and online business owners. If this is a project you want to outsource, contact us today for your free quote.
Pinterest Marketing Best Practices
- The time of day that you pin does not matter. BUT, priority is given in the following tab to the first 5 pins that you pin (live or scheduled) at midnight UTC.
- In the following tab you can see when your audience is engaging, this data can be used to target what time you pin your content.
- The following tab is an exclusive place to find content from those that you have chosen to follow.
- 3 ways to get your content seen:
- Smart feed
- Following tab
- Pinterest prefers consistent pinning over a large volume of pins.
- Commenting feature is now universal on the original pin from the source. This increases engagement on the pin. This includes multiple images for the same URL. The comments are universal in 1 thread.
- For ranking, SEO is #1, photo tries/comments are 2nd priority.
- Do not add hashtags to older pins
- Hashtags, 2-3 per pin are to be added to new content only.
- Out of stock or broken link pins, edit them ASAP to link to a valid URL or source.
- Readers sharing your content directly from your website tells Pinterest that your site has engagement and is worthy of showing.
- Do not delete underperforming pins. You are not penalized in Pinterest from pins with low repins.
- Backlinks to your pins or boards do not matter in your Pinterest ranking.
- Keywords in your description should relate back to the blog post title and related themes.
- Save your pin to the most relevant/related board first. The first pin of a piece of content should relate to the board title and description. That information is held together with the original pin of a piece of content.
- File name of an image on your website does not matter for Pinterest SEO purposed.
- Hashtag searches are ordered by recency.
- Fresh content on Pinterest equals new posts and new images for old posts.
- The exact image that you add to Pinterest does not need to be on your original content source.
- Scheduled pins are not penalized in the feed. Your account is considered active so long as you are actively pinning, live or scheduled.
- Recommended to save pins regularly, have a business account, and claim your website.
- Follower count does not matter. Your pins are shown to far more people that your follower total.
Did you watch the broadcast? What other tips and best practices did you get out of the session?