Trello, as a project management system for your editorial calendar, will save you time and keep your editorial content organized. There is no secret that the Premier Executive Media (PEM) team uses Trello to organize its editorial calendar. It has been keeping the PEM content in order and on track for years and it can do the same for your editorial content as well.
Since we now know that every online business needs an editorial calendar, I want to share with you the system that actually works for PEM and share why it has successfully worked for so long.
There are many tools people can use to organize their content. Trello though, will help you take control of what content you are putting out to your audience and when the content is due to keep you on track. Good and consistent content will help your business grow and establishes you as an expert in your field.
Editorial calendars are an intentional content plan to help establish your brand as an expert. They also can help you as a business owner to build community and leverage partnership collaborations. Trello is the tool by which you can create and manage an editroial calendar and parternships all in an organized manner.
Using Trello has transformed the output of content for the Premier Executive Media (PEM) audience. Trello as an editorial calendar has helped PEM keep people engaged, informed, aware, and keeps content output consistent.
Any business with a blog can tell you that keeping up with creating and marketing content on a consistent basis is a real challenge. You know what you want to say and when you need to say it, but time goes by and you just can’t “find” the time to do it.
Developing a Trello editorial calendar for your content is a simple yet effective way to keep your ideas stored and to have an overview of what your calendar will look like when it is all planned out.
There is a comfort in knowing exactly what needs to be written and having it all scheduled with a deadline to get it completed. Many business owners go through seasons of posting content last minute. That is not conducive to an effective editorial platform for branding. I have mentioned this in a previous post where I share why an editorial calendar is crucial to any online business owner.
You need a well-planned-out editorial calendar to publish content that works for your business.
Here is a brief run-down of how to Trello as an Editorial Calendar:
1. Mind map. You can start a Trello board immediately if you want to. However, writing down what you would like to provide as content would be beneficial for you to do prior to creating a calendar. A mind map allows you to jot down your ideas, to structure your titles with content, to help think of keywords for Search Engine Optimization.
2. Create a board. Once you know what you need your Trello Board for, you can now create your board. Name your board or brand name. Some people make the first board a list of ideas to use as content. If you know what your monthly themed content topic will be this is what you can name your board.
3. Make your cards. The cards are added to your board as categories which can be labeled as your weekly blog posts. If you click on the card, it will open up so that you are able to store details of that card.
On the Trello editorial calendar card, you can provide as much detail as you would prefer like:
• Writing a description of the post (you can place a list of actions to take in the description like working subject line of an email, content outline, what date you need to schedule the email to send)
• Add a note to yourself or to your team member
• Add members of your team and assign them to a card
• Color code the posts to categorize for visual cue
• Write down the purpose of the content(i.e. promote a course, advertise for an affiliate, product reviews etc. )
• Provide a checklist option – keyword research, monetize or a call to action, finding stock images helps SEO optimization. Note: You can easily copy and paste a checklist from one card/blog post to another.
• Add due dates (this option is great as the Due date changes color as you get closer to the deadline. Yellow signifies the content is almost due and red signifies it is past due.)
Content or editorial calendars on Trello can include blog posts for your site, social media posts, email newsletters, podcast episodes, and other marketing projects.
You can make your Trello board as simple or as detailed as you would like. Again, you want your Trello editorial calendar to work for you.
If you love keeping lists or sticky notes, I find that Trello is the way to go for your online business editorial calendar.
Using Trello for your editorial calendar is working smarter and being intentional about growing your business. It is also about making the most of your time.
You can miss your deadlines, miss out on affiliate marketing, not make efforts to collaborate with other businesses, or not be aggressive about lead generation –OR you can take your company by the reigns and lead it in the way you want it to go.
Using Trello as an editorial calendar is steering your company in a direction towards success.
As an online business owner, you may feel like you have no more time in the day to do anything else, but being realistic with your time in Trello then using Trello to dictate how you plan to use your time, will make a world of difference in your productivity.
Trello is not only a place where you can put your to-do list. Trello is a project management tool that can ensure your editorial calendar is content rich, organized, consistent, and cohesive for all social media platforms.
You definitely need a command center for your content, and Trello is the command center equipped with all features you need to get your content out to audiences in real time.
What other ways do you use Trello? Or do you have additional tips you’d like to share about using Trello as an editorial calendar? Please share your thoughts in the comments.