You may think that because you work behind a screen that your brand is not important. That couldn’t be farthest from the truth. You have a brand, a purpose, and a business to promote. Clients are always watching! How people view your business is directly related to how you portray yourself. What follows are 5 key steps to build a tribe around your brand of raving fans.
“It’s important to realize that brand is much more than a logo and slogan. A brand is who your company is: how you function and make decisions.” -Joanna McFarland, Co-founder of HopSkipDrive
When you understand this, you will then understand that what you do in the public eye anywhere, affects your business in one way or the other. Therefore, what you want to do is to cultivate a “tribe” surrounding your brand that will be loyal and that will tell others about your brand.
Before I proceed, I want to share something with you. Some of you may think that building a tribe around your brand just won’t happen. Maybe you are just developing your brand or have a small business and think that it just isn’t possible. Building a group of people who want to support your brand is possible for YOU. It only takes work, and if you have gotten this far, then chances are you already know what hard work is. Get your notebook or planner out, and begin building an awesome tribe around YOUR brand.
5 ways to build a tribe around your brand
Develop your brand’s mission and vision to grow your tribe.
Where a vision for your business dictates your preferred future progression, a mission serves as a basis of alignment to get to your vision. I explain the importance of a vision and mission statement in my Virtual Assistant Making Money Course site, however, it can apply to you as an entrepreneur the same.
Know exactly what your brand will be, what you will stand for, and why it is important to you. Putting this very crucial element to your business down on paper helps you to map out what your brand is about. Your brand is the answer to someone’s problem or need. Figure that out so you can communicate it easily to your tribe.
Deliver a quality product or service for community growth.
An article in Which-50 Media stated that brand tribe fans held the quality of a product as the number 1 element needed for a tribe to be successful. This seems mindless right? Not really. You can have people try your product or service, you can have people spread the word for you, or you can advertise until the cows come home, but without your product or service being of good quality you won’t get tribes to stay for the long-term.
Produce good stuff, provide a service that goes above expectations, over deliver, and assure your customer service is better than your competitor’s customer service.
Search and find your tribe.
Who is your target market for your brand? Once you know what your brand is about, you will need to determine who your target market is and where to find them. Whose problems are you solving? Whom do you want to work with? Once you know whom you want to work with, search for where those people migrate to and hang out.
You can start by searching for your target market on social media platforms to see what groups they belong to. Join the groups, observe what questions or challenges they have, and what topics they are discussing.
DON’T try to sell your services but establish yourself as a person who is knowledgeable, shares a passion with them, and most importantly, adds value. People will be drawn to these attributes and will want to be a part of your brand’s tribe.
If you have a local business, then getting involved in the community and participating in events with your target market can build your tribe immensely. People love to see and meet the person behind a brand.
Remember that what you do in the public eye, online or in person, reflects your brand. Be authentic and be professional—always.
Build trust within your existing tribe.
Trust is something that is hard to earn and easily lost. This is just as true with a business as it is with your personal choices. No pressure, right?
The best way to earn trust as an entrepreneur is to ask for feedback and ask for responses. Engage with your audience. Then apply what you have learned from your audience and deliver on those suggestions. The easiest, cost-effective tool to keep your tribe is to take what they suggest and improve your business with it.
Do not make promises you can’t keep and deliver on what you promise. If you have ever heard the saying to “under promise and over deliver”, adopting this to build a tribe around your brand will go a long way. Delivering on expectations builds the trust of your tribe.
Be YOU! Your tribe can see right through the fake.
A tribe will not want to stick around for someone who is just like everyone else in the market. Have a set of core values that you stick to and implement them. Don’t change who you are for your tribe, your tribe will support you when they know exactly who you are and exactly what your brand stands for. At every chance you get, emphasize the authenticity of your business. Get referrals from credible sources and those you have worked with often. People want to know the real you.
The world is full of phonies, so don’t be one. Be YOU!
Many times businesses make a big mistake in focusing on developing a website, making social media pages, or advertising their products without building a tribe to support them in the very spaces they created. To build a tribe around your brand is to have a community that supports your business, that trusts your business, and that spreads the word about you to others.
Having an engaging tribe around your brand is priceless as an entrepreneur. It takes you being intentional. It takes your commitment. It takes being real and actually caring for the people who take time to support you. To build a tribe around your brand, assure your tribe knows and feels they are a part of something bigger than themselves.
What ways have you found to be successful in growing a community of engaged followers and a strong tribe around your brand?