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Business goal setting and carving out time in your schedule to formulate those goals will make a substantial difference in the growth of your business. Through the hustle and bustle of running your business and home, it is easy to get swallowed up in the whirlpool of life. You somehow manage to succeed in staying on task but can’t even plan for tomorrow’s dinner– let alone plan for your business growth for the year.
If you start setting your business goals today, I guarantee that a year from now you will wonder why you didn’t start sooner. You have not “failed” if you did your very best to work towards your goals. Remember that you are farther then when you first set the goal and miles farther than before you made the leap to set it.
Many of us are afraid of failing. Fear is one of the most debilitating obstacles that deter us from setting our business goals. Getting through the mental hurdles of “I can’t do this” or “I will fail” is not easy, but do NOT wait any longer. Make goal setting a priority, NOW. You will not regret it.
I have not regretted one moment of taking the leap to set my goals and work towards them. That is why I am excited to share with you a system that helped me this last year to do just that.
I use The 12 Year Week for my business goal setting, being consistent in keeping my business goals and following through with my commitments to reach those goals. The internet is inundated with planning systems and training that try to get your money and promise quick results.
However, this system is super simple once you get the basics down. It all relies on your efforts–not anyone else’s.
I started early last year following the principles of The 12 Week Year. The basic premise of The 12 Week Year is to accomplish what you would accomplish in one full year… in twelve full weeks. Crazy. I know.
If you have worked at all in the corporate world, you would know that by the end of the Fiscal year things get a little crazy. Deadlines are tighter, and you feel the pressure on your shoulders to complete your deliverables on time.
What IF you felt that same pressure or rush every twelve weeks? You would feel that rush to accomplish your goals every quarter—four times a year. Visualize for a moment taking the necessary steps to excel your business in just one quarter, in what you would have normally completed in one year. Your business would reach new heights and levels you couldn’t imagine!
Think about your long term goals and write them down. Would you like to buy a home, a vacation home, take a European trip, or even retire?
Now, envision what you could do in the next calendar year (12 months) to get closer to that goal. Would you need to pay off debt or bring your spouse home full time?
Once you have your yearly goals established, break them down into smaller components. Ask yourself what you can do in the next quarter (12 weeks) to reach the next level that leads toward your ultimate business goals.
A Few Things to Consider in the Entrepreneur’s Guide to Business Goal Setting
Do NOT overwhelm yourself
I strongly recommend that you set 1, maybe 2, goals for the quarter. Overloading yourself with expectations well set you up for frustration and even depression.
Life will get in the way and things will happen—it’s inevitable. Prevent yourself from getting into shutdown mode with setting only a few attainable goals in your 12 week period.
Break your goals down into TACTICS
Tactics are not the to-do lists to complete current projects, your business accounting or your blog. These tasks can be easily met with a business planner or online organization systems like Trello or Asana. Although important for our business, to-do lists do not get us closer to our goals.
Your tactics are the components you need to accomplish in the next twelve weeks in order to reach your quarterly goal. For example, if your goal is to bring in an extra $1000 by the end of the quarter, then your tactic might be to find ways to bring in an “X” amount of new clients to your portfolio.
Tactics are the building blocks to your ultimate business goal, while to-do lists maintain and secure the flow of your business.
Walk UP the steps of business goal setting
Your progression towards your business goals should be like walking up a set of steps. This fast world causes us to want instant gratification and to jump straight into action. However, you cannot go from A – Z when it comes to achieving your business goals.
Be intentional about the steps you need to take. Think of what needs to come 1st, 2nd, 3rd and so on. You will need to complete week 1 before you can proceed to week 2 through to week 12. This is the key to successful planning.
The 12 Week Year by Brian P. Moran and Michael Lennington details just how to get more done in twelve weeks than most people could get done in one year. It is a practical guide full of real-world exercises for setting and executing your business goals. I want to leave you with a few golden nuggets from the book to give you a little nudge in the right direction:
- START with the end in mind.
- Know that EVERY day counts.
- We don’t have a knowledge problem, we have an EXECUTION problem.
- Maintain a sense of URGENCY.
- Aim to LIVE debt free.
- Possess multiple revenue streams that generate consistent income, WITHOUT depleting your time.
- Think critically about tasks that are TRULY important to your business goals.
- Knowledge is NOT power if not acted upon.
I can go on and on with the aspects of The 12 Week Year that have gotten me to the next level in my business, but I want YOU to decide for yourself if you really want your business to grow.
What will you do this year to take your business to the next level? Will you try quarterly goals to increase your chances of success?
Let 2019 be the year you set and commit to your business goals, even if you are afraid.