When some entrepreneurs start their business, they don’t fully grasp the idea that they have to do what other “businesses” do. Business start-up involves much more than having a passion to do what we love. It includes having a budget, income reporting, planning for growth or losses, preparing a marketing forecast to analyze where the business stands according to trends, and so much more.
A business marketing forecast is a core component of conducting business and guides our analysis in projecting the future numbers, characteristics, and trends in our target market.