6 Tips to Quickly Grow Your Email Marketing List
Building the list and growing an engaged group of subscribers is much easier said than done. With these 6 tips though, you’ll be well on your way to growing an engaged and profitable email marketing list.
If you’ve been in the online business world for more than a few days you’ve likely already heard that building an engaging email marketing list is paramount to the long-term success of your business. What you’ve heard is true. Unlike social media followers, you own your email list. Everyone who subscribes to an email list has given their permission to be contacted by that brand for future content and promotional marketing purposes.
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Relevant Subscriber Freebies
If you haven’t already identified the core problem that your readers face, then you are missing the boat when it comes to not only growing your email list but your business overall. As a content producer, it is your job to create blog posts, subscriber freebies, landing pages, social media, and other pieces of content that engage and help your community.
Your email list will only grow when you have email opt-ins that meet the needs of your readers. What problems are they facing? What are their challenges? Brainstorm these topics, then create small ebooks, checklists, printables, planners, and any other piece of content that you are willing to give them for free in exchange for their email address.
Solid Marketing Funnel
After you’ve created one or more relevant subscriber freebies, you need a solid marketing funnel that will convert these new freebie subscribers to paying customers and raving fans of your brand. Their conversion can only happen when you have a solid marketing funnel that takes them from freebie seeker to customer.
Every email marketing funnel should at minimum include a welcome sequence. Typically, once someone subscribes to a list they are automatically placed into an email automation sequence that takes them through a series of 3-5 emails that introduce them to the brand they’ve just subscribed to. This sequence can take anywhere from 6 to 15 days on average. Don’t bombard your new subscriber with a ton of emails in their inbox right off the bat. Space out the welcome sequence every 2-3 days for each new email.
After the welcome newsletter sequence, consider moving the new subscriber to a more specific content list which relates to the freebie which they subscribed to.
Not creating and sending email content on a regular basis is one of the quickest ways to lose email subscribers. When you refrain from sending newsletters to your list, they won’t get to know you, your brand, or your content. This is the quickest way to be forgotten as a brand. When you do send an email, your subscribers won’t recognize your brand or remember that they signed up for your list. When this happens they are going to hit unsubscribe or, worse yet, mark your emails as spam.
The emails that you send to your list need to not only be on a regular schedule, the content needs to be engaging. Have you story branded your business or brand? When you story brand you’ll no longer wonder what message to communicate to your readers, no longer wonder about their needs, and no longer be without words for content.
When you create content that your readers want to read and engage with, you’ll be well on your way to transitioning freebie seekers into warm contacts and ultimately paying customers who love you and your brand.
Social Media Marketing
Taking advantage of social media is a great way to quickly grow your email marketing list. Platforms like Facebook, Instagram, Pinterest, and even LinkedIn (depending on your niche) are gold mines for finding and acquiring new subscribers to your list.
When creating graphics for marketing your new subscriber freebie and newsletter on the various social media platforms, make sure that you’ve taken the time to create high quality images to advertise your content. Visuals sell content online.
Once you have the images and other steps in place, don’t forget to advertise your subscriber freebie on a regular basis. Posting once and never again will not grow your list. Sharing in groups, pages, and in other relevant online communities will help gain awareness for your list and freebie. Don’t neglect your freebie, don’t neglect your list.
It truly goes without saying that all of this is for naught without a solid content plan. What good is it going to be if you grow your list but then don’t have a solid content plan in place to make the magic happen?
When you create a content plan, otherwise known as an editorial calendar, make sure to include new subscriber freebies, newsletter topics, and the promotion of the freebie in your plan. Without a plan it is easy to forget many of the important aspects that go into effective marketing.
Feel like you need some extra help with email marketing? I highly recommend Homeschool Blogging’s email marketing course.