Business planning and editorial calendars are critical for growth and success. Without an effective plan and road map for your business content you cannot capitalize on sales, promotions, seasonal content, and other time sensitive opportunities. Businesses without a content plan cannot grow with purpose.
These 5 steps to editorial calendar planning will get you started while the 5 listed below will take your content planning to a new level.
This post may contain affiliate links.
5 More Steps to Editorial Calendar Planning
One of the main reasons behind planning an editorial calendar is to drive traffic and revenue to your site. Affiliate programs when properly planned and utilized are a profitable way to increase your business income.
On your editorial planner be sure to include affiliate programs that relate to the content and theme you will be creating. Which programs have upcoming sales or promotions that you can promote? Tie these sales organically into your content to drive more sales.
Wondering what the best practice for affiliate marketing are? Grab this freebie and get started leveraging the income potential of affiliate marketing.
2. Facebook Content
The new save link feature and category organization ability on Facebook makes gathering content for the month so much easier. See a post on Facebook that you’d like to schedule at a later date related to your monthly theme? Simply click on the post dropdown and choose save. Now you can go back into your saved files section when you are ready to schedule and you won’t spend a ton of time chasing down related content.
Also, consider which types of content you are going to schedule on your Facebook page. Facebook has 4 general types of posts you can schedule.
- Questions to increase engagement
- Memes without a link
- Viral content shared from another page
- Links to a site off of Facebook
Take your posting schedule into account when calculating how much content you will need to write and schedule on your Facebook page.
Feeling lost when it comes to Facebook content or don’t have time to schedule, we can help! Contact us for a Facebook project proposal.
3. Instagram Content
Instagram is entirely image based. Depending your niche though it can be a wonderful source of traffic to your site and a lucrative way to drive sales.
In your editorial calendar plan you will need to calculate how many images you’ll need to create for this social channel. Don’t have time to create 30 or more images for Instagram this month? We can help, contact us for an Instagram project proposal.
One key point to remember with Instagram is that you’ll want your images to be on point with your branding. There are some fun ways to make your IG account look and feel like your brand.
4. Plan Ahead
It goes without saying but simply creating an editorial calendar will put you ahead of your content creation game. However, creating a calendar will also give you the opportunity to reach out to collaborators for guest posts, reach out to other influencers for upcoming promotions, or simply plan a joint operation between your business and another influencer in your network.
Waiting until the last minute for collaborations will likely result in little to no success.
5. Sponsored Content
Along the lines of step #4 an effective and well thought out editorial calendar will include sponsored content. Sponsored campaigns are a wonderful way to add income to your business. As an influencer, brands are willing to pay for sponsored content like blog posts, social media campaigns or even emails to your subscriber list.
Securing sponsorships though requires ample planning ahead. You can’t wait until the last minute to pitch brands for sponsored campaigns. Not only does it take time to come to an agreement with brands for these opportunities but you need to give brands plenty of lead time because their marketing budget goes out 3-6 months in advance.
Wondering how to effective pitch brands? I highly recommend the Pitch Perfect Pro course.
Hopefully between the first 5 steps and these additional steps you are well equipped to plan an editorial calendar which will take your business to the next level. If you feel like you need additional help or want some accountability in your editorial calendar planning, join the Premier Social Media Society where we chat live once a month about editorial calendars, an additional business education topic, and finish the meeting with 60 days of content planned out.
As Benjamin Franklin once stated,
By failing to prepare, you are preparing to fail.