Are you struggling to earn an income from your blog or website? There are numerous ways in which an influencer can turn a profit from their platform, but unfortunately many influencers, including bloggers, podcasters, and other business owners, do not know how to effectively leverage these opportunities.
Affiliate marketing is one of the many ways to bring in an income using the influencer platform you’ve worked so hard to build. Affiliate marketing can be effective because as an influencer you are marketing a product someone else has developed to an audience you have built and who trusts your opinion.
Brands who want to leverage influencer marketing create affiliate programs. In turn, affiliates, otherwise known as influencers, join affiliate programs that fit their target market and then market those products to their audience. When you as the affiliate make a sale, you make a commission off the sale and the brand will pay you that commission after a certain period of time, typically 30-45 days after the sale or a certain day in the following month.
There are 3 key aspects of affiliate marketing that you will need to master if you want to make this an effective stream of income for your business.
3 Key Aspects of Successful Affiliate Marketing
1. Blog Content
Blog posts are a wonderful way to drive traffic to your affiliate links. When planning your content and editorial calendar, you should always take into consideration upcoming promotions as well as affiliate programs of which you are a member.
Each of your blog posts should have at least one mode of monetization, and affiliate links are often the easiest way to naturally monetize a post.
Whenever possible, keep your blog posts evergreen so they can drive traffic and revenue year round.
2. Social Media Campaign
If an affiliate program is having a promotion or sale, it will be beneficial to design and plan a social media campaign to promote the sale and product. A social media campaign most often includes strategic Facebook posts, live chats, tweets, and Instagram posts. Your goal is to reach your audience on the platform where you see the most results and remind them of the sale throughout the promotional period.
Your email subscribers are potentially the most lucrative source for affiliate income. This stream takes time to build and maintain though. When you spend sufficient time sending newsletters to your subscribers and build a level of trust and respect, they are more likely to purchase products through your affiliate links.
In this digital age, subscriber lists and your newsletters are the next best thing to word of mouth marketing. When your list trusts you and thinks of you as their online friend, they will purchase from you.
One of your business goals this year–if you want to increase your affiliate income–is to build your email subscriber list.
When done properly, affiliate income can become one of the top ways you earn an income from your influencer platform.